Phoning it in is kind of stupid, right?
If you’re going to write something, right it well. Of course that can’t all be done on the first try. Finished master pieces seem like they flow and you can’t help but romanticize the idea of words flowing like water from your fingertips. Perfection pouring out.
But it doesn’t work like that.
Great writers, and great writing, takes effort. It takes pain. It takes time and love and passion. It takes lust and desire. It takes everything in you spread across the page or the screen. It needs to be you. All of you and everything in you.
So when you write, and when I say you I mean me, write. Focus on what you’re doing and write. Take it out of you and write. Pull it from you and write. Make it personal. Make it real. Make it hurt. Make it feel like Sunday morning. Make it feel like the look she gives you when you say something perfect.
Don’t just get something down. Write. Write again. Rewrite it and then write some more.